VPS Healthcare
Arabic and English social media campaigns for five hospital and clinic brands in the UAE, 2019.
- Client
- VPS Healthcare
- Location
- Abu Dhabi, UAE
- Work
- Social media campaigns in Arabic and English
- When
- 2019
01 / The project
Five brands, two languages, one group.
VPS Healthcare ran hospitals and clinics across the UAE under several brands. In 2019 we produced social media campaigns for five of them, in Arabic and English, and spent time on site with the group’s team in October that year.
02 / What we did
- 01Campaigns in both languages
Creative and copy were written for Arabic and English audiences, with the Arabic set right to left.
- 02One system across five brands
Each ad carries its own brand’s logo and colour next to the VPS mark and a single group phone number, so the family resemblance is clear.
- 03A series built on questions
The engagement series asked people what they value: what a hospital means to them, what makes a great doctor, what they look for in care.
- 04Motion for Burjeel
A short Arabic animation set out Burjeel’s brand values for social placements.
03 / Where it stands
This work was delivered in 2019. We don’t publish figures for this work.
Scope from our own campaign records. Brand names and logos are shown as they were in 2019.