Medico DigitalUAE
WorkAbu Dhabi · Hospital group

VPS Healthcare

Arabic and English social media campaigns for five hospital and clinic brands in the UAE, 2019.

Ollie Capel and Louis Meletiou of Medico Digital standing in a hospital lobby in front of a wall of department signs
Ollie Capel and Louis Meletiou on site with VPS Healthcare, October 2019
Client
VPS Healthcare
Location
Abu Dhabi, UAE
Work
Social media campaigns in Arabic and English
When
2019

01 / The project

Five brands, two languages, one group.

VPS Healthcare ran hospitals and clinics across the UAE under several brands. In 2019 we produced social media campaigns for five of them, in Arabic and English, and spent time on site with the group’s team in October that year.

  • Burjeel
  • Medeor
  • Tajmeel
  • LLH
  • Lifecare

02 / What we did

  1. 01
    Campaigns in both languages

    Creative and copy were written for Arabic and English audiences, with the Arabic set right to left.

  2. 02
    One system across five brands

    Each ad carries its own brand’s logo and colour next to the VPS mark and a single group phone number, so the family resemblance is clear.

  3. 03
    A series built on questions

    The engagement series asked people what they value: what a hospital means to them, what makes a great doctor, what they look for in care.

  4. 04
    Motion for Burjeel

    A short Arabic animation set out Burjeel’s brand values for social placements.

Campaign creativeDesigned by Medico · 2019
Arabic Burjeel ad asking what Burjeel means to you
Burjeel · Arabic
Arabic Burjeel ad asking what makes a great doctor
Burjeel · Arabic
Arabic Burjeel ad asking what you look for in a hospital
Burjeel · Arabic
English Medeor Hospital ad
Medeor · English
English LLH Hospital ad
LLH · English
English Lifecare Hospital ad
Lifecare · English

03 / Where it stands

This work was delivered in 2019. We don’t publish figures for this work.

Scope from our own campaign records. Brand names and logos are shown as they were in 2019.